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Journal cover: Journal of Business Strategy

Journal of Business Strategy

ISSN: 0275-6668

Online from: 1980

Subject Area: Strategy

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THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL


Document Information:
Title:THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL
Author(s):Edmund S. Muskie, (Chairman of the Nestle Infant Formula Audit Commission and a Partner in Chadbourne & Parke, counsel to the Commission), Daniel J. Greenwald III, (Partner with Chadbourne & Parke, counsel to the Commission)
Citation:Edmund S. Muskie, Daniel J. Greenwald III, (1986) "THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL", Journal of Business Strategy, Vol. 6 Iss: 4, pp.19 - 23
Article type:General review
DOI:10.1108/eb039127 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Through the Nestle Coordination Center for Nutrition, Nestle set up a special Commission to monitor whether the company was following a marketing code for infant formula established by the World Health Organization. The formation of this Commission was a high-risk innovative move on Nestle's part. The result has been that this Commission was instrumental in settling the controversy surrounding Nestle's marketing of the formula in Third World countries.


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