Online from: 1980
Subject Area: Strategy
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|Title:||THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL|
|Author(s):||Edmund S. Muskie, (Chairman of the Nestle Infant Formula Audit Commission and a Partner in Chadbourne & Parke, counsel to the Commission), Daniel J. Greenwald III, (Partner with Chadbourne & Parke, counsel to the Commission)|
|Citation:||Edmund S. Muskie, Daniel J. Greenwald III, (1986) "THE NESTLE INFANT FORMULA AUDIT COMMISSION AS A MODEL", Journal of Business Strategy, Vol. 6 Iss: 4, pp.19 - 23|
|Article type:||General review|
|DOI:||10.1108/eb039127 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Through the Nestle Coordination Center for Nutrition, Nestle set up a special Commission to monitor whether the company was following a marketing code for infant formula established by the World Health Organization. The formation of this Commission was a high-risk innovative move on Nestle's part. The result has been that this Commission was instrumental in settling the controversy surrounding Nestle's marketing of the formula in Third World countries.|
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