Online from: 1980
Subject Area: Strategy
|Title:||Serving base-of-the-pyramid markets: meeting real needs through a customized approach|
|Author(s):||Jakki J. Mohr, (Regents Professor of Marketing at the School of Business Administration, University of Montana, Missoula, Montana, USA), Sanjit Sengupta, (Professor at the College of Business, San Francisco State University, San Francisco, California, USA), Stanley F. Slater, (Charles and Gwen Lillis Professor of Business Adminstration at the College of Business, Colorado State University, Fort Collins, Colorado, USA)|
|Citation:||Jakki J. Mohr, Sanjit Sengupta, Stanley F. Slater, (2012) "Serving base-of-the-pyramid markets: meeting real needs through a customized approach", Journal of Business Strategy, Vol. 33 Iss: 6, pp.4 - 14|
|Keywords:||Corporate philanthropy, Corporate social responsibility, Economic development, Government aid, Non-governmental organizations, Social entrepreneurship|
|Article type:||Conceptual paper|
|DOI:||10.1108/02756661211281453 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
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