Online from: 1980
Subject Area: Strategy
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|Title:||New Marketing Mix Stresses Service|
|Author(s):||David A. Collier, (Member of the Faculty of Management Sciences at Ohio State University)|
|Citation:||David A. Collier, (1991) "New Marketing Mix Stresses Service", Journal of Business Strategy, Vol. 12 Iss: 2, pp.42 - 45|
|Article type:||General review|
|DOI:||10.1108/eb039402 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.|
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