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Journal cover: Journal of Business Strategy

Journal of Business Strategy

ISSN: 0275-6668

Online from: 1980

Subject Area: Strategy

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New Marketing Mix Stresses Service


Document Information:
Title:New Marketing Mix Stresses Service
Author(s):David A. Collier, (Member of the Faculty of Management Sciences at Ohio State University)
Citation:David A. Collier, (1991) "New Marketing Mix Stresses Service", Journal of Business Strategy, Vol. 12 Iss: 2, pp.42 - 45
Article type:General review
DOI:10.1108/eb039402 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.


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