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Journal of Business Strategy
ISSN: 0275-6668
Online from: 1980
Subject Area: Strategy
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A Strategy for Service—Disney Style
| Title: | A Strategy for Service—Disney Style |
|---|---|
| Author(s): | Rick Johnson, (Manager of Business Programs for Walt Disney World Seminar Productions in Orlando, Florida—a part of the Disney University) |
| Citation: | Rick Johnson, (1991) "A Strategy for Service—Disney Style", Journal of Business Strategy, Vol. 12 Iss: 5, pp.38 - 43 |
| Article type: | General review |
| DOI: | 10.1108/eb039442 (Permanent URL) |
| Publisher: | MCB UP Ltd |
| Abstract: | The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve—and satisfy—its “guests.” |
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