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Journal cover: Journal of Business Strategy

Journal of Business Strategy

ISSN: 0275-6668

Online from: 1980

Subject Area: Strategy

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A Strategy for Service—Disney Style

Document Information:
Title:A Strategy for Service—Disney Style
Author(s):Rick Johnson, (Manager of Business Programs for Walt Disney World Seminar Productions in Orlando, Florida—a part of the Disney University)
Citation:Rick Johnson, (1991) "A Strategy for Service—Disney Style", Journal of Business Strategy, Vol. 12 Iss: 5, pp.38 - 43
Article type:General review
DOI:10.1108/eb039442 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve—and satisfy—its “guests.”

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