Online from: 1980
Subject Area: Strategy
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|Title:||A Strategy for Service—Disney Style|
|Author(s):||Rick Johnson, (Manager of Business Programs for Walt Disney World Seminar Productions in Orlando, Florida—a part of the Disney University)|
|Citation:||Rick Johnson, (1991) "A Strategy for Service—Disney Style", Journal of Business Strategy, Vol. 12 Iss: 5, pp.38 - 43|
|Article type:||General review|
|DOI:||10.1108/eb039442 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve—and satisfy—its “guests.”|
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