Online from: 1980
Subject Area: Strategy
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|Title:||Competitive Advantage Through Design|
|Author(s):||Rajendra S. Sisodia, (Assistant professor of marketing at George Mason University, Fairfax VA)|
|Citation:||Rajendra S. Sisodia, (1992) "Competitive Advantage Through Design", Journal of Business Strategy, Vol. 13 Iss: 6, pp.33 - 40|
|Article type:||General review|
|DOI:||10.1108/eb039525 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||At a time when almost every business practice is undergoing a thorough reengineering process, many companies are discovering the value of going back to basics in one crucial area: design. Management, preoccupied during much of the 1980s with a set of concerns that were far removed from creating value for customers, is rediscovering the power of that fundamental building block of all commercial success: the interaction between a customer and a product, tangible or intangible. The quality of that interaction is overwhelmingly driven by two things: product and process design.|
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