Online from: 1980
Subject Area: Strategy
|Title:||Competitive Advantage Through Design|
|Author(s):||Rajendra S. Sisodia, (Assistant professor of marketing at George Mason University, Fairfax VA)|
|Citation:||Rajendra S. Sisodia, (1992) "Competitive Advantage Through Design", Journal of Business Strategy, Vol. 13 Iss: 6, pp.33 - 40|
|Article type:||General review|
|DOI:||10.1108/eb039525 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||At a time when almost every business practice is undergoing a thorough reengineering process, many companies are discovering the value of going back to basics in one crucial area: design. Management, preoccupied during much of the 1980s with a set of concerns that were far removed from creating value for customers, is rediscovering the power of that fundamental building block of all commercial success: the interaction between a customer and a product, tangible or intangible. The quality of that interaction is overwhelmingly driven by two things: product and process design.|
Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact firstname.lastname@example.org.
Existing customers: login
to access this document
Downloadable; Printable; Owned
HTML, PDF (691kb)
Due to our platform migration, pay-per-view is temporarily unavailable.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian