Advanced Search
Journal search
Journal cover: Journal of Business Strategy

Journal of Business Strategy

ISSN: 0275-6668

Online from: 1980

Subject Area: Strategy

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

Real Time Strategy: Sustainable Competitive Advantage?

Document Information:
Title:Real Time Strategy: Sustainable Competitive Advantage?
Author(s):Richard W. Oliver
Citation:Richard W. Oliver, (2000) "Real Time Strategy: Sustainable Competitive Advantage?", Journal of Business Strategy, Vol. 21 Iss: 6, pp.7 - 9
Article type:General review
DOI:10.1108/eb040122 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:“Sustainable competitive advantage.” For most of the 1980s and 1990s, this term, or SCA as it's sometimes called, has been the mantra of CEOs, corporate strategists, and “B-school” faculties

Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (274kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions