Online from: 1980
Subject Area: Strategy
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|Title:||Real Time Strategy: Sustainable Competitive Advantage?|
|Author(s):||Richard W. Oliver|
|Citation:||Richard W. Oliver, (2000) "Real Time Strategy: Sustainable Competitive Advantage?", Journal of Business Strategy, Vol. 21 Iss: 6, pp.7 - 9|
|Article type:||General review|
|DOI:||10.1108/eb040122 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||“Sustainable competitive advantage.” For most of the 1980s and 1990s, this term, or SCA as it's sometimes called, has been the mantra of CEOs, corporate strategists, and “B-school” faculties|
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