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Journal cover: Journal of Business Strategy

Journal of Business Strategy

ISSN: 0275-6668

Online from: 1980

Subject Area: Strategy

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STRATEGY INNOVATION TAKES IMAGINATION


Document Information:
Title:STRATEGY INNOVATION TAKES IMAGINATION
Author(s):Robert B. Tucker
Citation:Robert B. Tucker, (2001) "STRATEGY INNOVATION TAKES IMAGINATION", Journal of Business Strategy, Vol. 22 Iss: 3, pp.23 - 27
Article type:General review
DOI:10.1108/eb040168 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Real strategy innovation comes from solving problems for customers in new ways.


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