Online from: 1980
Subject Area: Strategy
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|Title:||STRATEGY INNOVATION TAKES IMAGINATION|
|Author(s):||Robert B. Tucker|
|Citation:||Robert B. Tucker, (2001) "STRATEGY INNOVATION TAKES IMAGINATION", Journal of Business Strategy, Vol. 22 Iss: 3, pp.23 - 27|
|Article type:||General review|
|DOI:||10.1108/eb040168 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Real strategy innovation comes from solving problems for customers in new ways.|
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