Why Unfailing Quality is a Necessity for Company Survival

doi:10.1108/eb057401

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Industrial Management & Data Systems

ISSN: 0263-5577

Online from: 1970

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Why Unfailing Quality is a Necessity for Company Survival

Document Information:
Title:	Why Unfailing Quality is a Necessity for Company Survival
Author(s):	R.J. Mortiboys, (Quality Consultant, Nottingham, UK), B.G. Dale, (Department of Management Sciences, UMIST, Manchester, UK)
Citation:	R.J. Mortiboys, B.G. Dale, (1985) "Why Unfailing Quality is a Necessity for Company Survival", Industrial Management & Data Systems, Vol. 85 Iss: 5/6, pp.11 - 15
Keywords:	Manufacturing Industry, Quality Control
Article type:	General review
DOI:	10.1108/eb057401 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Commitment to the management of quality is central to success and the improvement of market share, as demonstrated by analysis of quality case histories (relating to seven companies) presented last year as part of the Department of Trade and Industry's National Quality Campaign. In each case the chief executives of these companies have taken the lead in ensuring that quality is properly planned and co-ordinated through all phases from market research to after-sales service. Strenuous efforts to find out customer wants, and fulfil these cost-effectively have been pursued in a spirit of co-operation, taking inspiration from the chief executive.

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