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Journal cover: On the Horizon

On the Horizon

ISSN: 1074-8121

Online from: 2000

Subject Area: Education

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Got the MEMO? Management education is moving on


Document Information:
Title:Got the MEMO? Management education is moving on
Author(s):Joan Marques, (Chair, BBA Program, Woodbury University, Burbank, CA, USA)
Citation:Joan Marques, (2013) "Got the MEMO? Management education is moving on", On the Horizon, Vol. 21 Iss: 4, pp.304 - 311
Keywords:Awareness, Conference, Engagement, Management education, Unconventional ways
Article type:Viewpoint
DOI:10.1108/OTH-10-2011-0027 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

PurposeThe aim of this paper is to present the author's findings from eight conferences, organized over the course of four years by two major management education organizations in the USA, and pertaining to the trend of management education.

Design/methodology/approachThis paper offers a constructive critical review of the trend of management education, and the need for greater interaction and more hands-on approaches, against the reality of adhering to requirements of accrediting bodies.

FindingsThe trend toward more interaction and a broader variety, as well as greater inclusion of art and other areas in management education is unstoppable. The growing interest in workshop submissions and attendance at major conferences is proof of that. However, it may take a while before all stakeholders will support this reality optimally.

Practical implicationsManagement educators may get encouraged to explore alternative ways of engaging their students, and seek outlets to share these new findings on a larger scale. The fact that academic publishers also seem to follow the trend of deviating from strong theoretical foci could be considered hopeful.

Social implicationsManagement educators may get encouraged to explore alternative ways of engaging their students, and seek outlets to share these new findings on a larger scale. The fact that academic publishers also seem to follow the trend of deviating from strong theoretical foci could be considered hopeful.

Originality/valueThis article presents comparative data of two major conferences, which are highly popular within the world of management education, but have never been placed alongside one another as such. Furthermore, the article reveals a trend that has thus far only been discussed as an experience- based or research-based one, but was not yet brought within the scope of its implementation on globally attended forums as the ones discussed in this article.



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