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Journal cover: American Journal of Business

American Journal of Business

ISSN: 1935-5181

Online from: 1986

Subject Area: Management Science/Management Studies

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Commercialization of innovations: an overarching framework and research agenda

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Title:Commercialization of innovations: an overarching framework and research agenda
Author(s):Avimanyu Datta, (College of Business, Illinois State University, Normal, Illinois, USA), Richard Reed, (Monte Ahuja College of Business, Cleveland State University, Cleveland, Ohio, USA), Len Jessup, (Eller College of Management, University of Arizona, Tucson, Arizona, USA)
Citation:Avimanyu Datta, Richard Reed, Len Jessup, (2013) "Commercialization of innovations: an overarching framework and research agenda", American Journal of Business, Vol. 28 Iss: 2, pp.147 - 191
Keywords:Commercialization of innovations, Innovation commercialization pathway, Innovation sources
Article type:Research paper
DOI:10.1108/AJB-08-2012-0048 (Permanent URL)
Publisher:Emerald Group Publishing Limited

Purpose – The commercialization of innovation, which is key to entrepreneurial success, is a combination of several entrepreneurial activities. Building on research from fields of management, strategy, entrepreneurship, economics, and marketing, the paper summarized the extant literature to develop a framework of commercialization and an agenda for future research. The paper aims to discuss these issues.

Design/methodology/approach – Extensive review of literature, which was comprised of 194 articles across 62 journals in the fields of management, strategy, entrepreneurship, economics, and marketing.

Findings – The literature was categorized into six broad themes of entrepreneurial activities: sources of innovations, types of innovation, market entry (capabilities and feasibility), protection, development, and deployment. Most of the research papers that were reviewed were concentrated on single theme.

Practical implications – Given the identification of six key themes of entrepreneurial activity leading to the commercialization of innovations, research questions were posed as a means to move the research forward by integrating the themes.

Originality/value – This is the first paper in its kind to integrate 194 papers from 62 journals to provide a comprehensive framework of commercialization of innovations.

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