Search
  Advanced Search
 
Journal search
Journal cover: Library Management

Library Management

ISSN: 0143-5124
Incorporates: Librarian Career Development

Online from: 1979

Subject Area: Library and Information Studies

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Icon: .Table of Contents.Next article.Icon: .

The street team: An unconventional peer program for undergraduates


Document Information:
Title:The street team: An unconventional peer program for undergraduates
Author(s):Michael M. Smith, (University Libraries, Texas A&M University, College Station, Texas, USA), Leslie J. Reynolds, (University Libraries, Texas A&M University, College Station, Texas, USA)
Citation:Michael M. Smith, Leslie J. Reynolds, (2008) "The street team: An unconventional peer program for undergraduates", Library Management, Vol. 29 Iss: 3, pp.145 - 158
Keywords:Academic libraries, Library management, Students
Article type:Conceptual paper
DOI:10.1108/01435120810855287 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – The purpose of this paper is to report on a program being developed by the Texas A&M University business librarians to employ a street team construct to promote the resources and services of the Texas A&M University's West Campus Business Library and to leverage the importance of “peer relationship” so evident in today's university student.

Design/methodology/approach – The paper is a descriptive analysis of the program.

Findings – This unique marketing program seeks to increase the awareness of Texas A&M University business students to the resources and services of the West Campus Business Library. By tapping into the youthful energy of these very students, the program proposes to utilize cutting edge cultural and social trends that are aimed to improve communications with its most important customers.

Practical implications – The program seeks to improve communication with students at an extremely low cost.

Originality/value – Discussion includes the rationale for adopting the guerilla marketing technique of street teams, the program planning process, and a discussion of assessment strategies.



Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (94kb)Purchase

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions