Online from: 1946
Subject Area: Tourism and Hospitality
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|Title:||Senior citizens' tourism: A simple approach to determine their future travel behaviour|
|Author(s):||Martin Lohmann, (Kiel (Germany) Wissenschaftlicher Leiter), Guido Merzbach, (Kiel (Germany) Guido Merzbach Institut für Tourismus und Bäderforschung, Schaszstr.5 D - 24103 Kiel (Deutschland))|
|Citation:||Martin Lohmann, Guido Merzbach, (1997) "Senior citizens' tourism: A simple approach to determine their future travel behaviour", Tourism Review, Vol. 52 Iss: 3, pp.4 - 12|
|Keywords:||German travel analysis, Senior behaviour, Senior citizen market|
|Article type:||General review|
|DOI:||10.1108/eb058248 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.|
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