Strategic HR Review

Purpose – Web 2.0 is becoming increasingly popular in mainstream culture; blogs, wikis and social networking sites are springing up rapidly. Businesses are now adopting this suite of technologies and practices to improve the connectivity of their employees and derive benefits from increased employee engagement. Innovapost has recently started to investigate the use of Web 2.0 in a number of ways. The purpose of this case study feature is to report the results of a number of initiatives.

Design/methodology/approach – This paper uses the experiences of Innovapost as a case study.

Findings – Early experiences with a CEO blog were very positive and provided the impetus for additional experimentation. Forums provided mechanisms for employees to contribute to the development of the strategic business plan and to engage in ongoing discussions of Innovapost business and HR topics. The most ambitious foray to date has been InnovaConnections, which is a social networking tool that allows project managers to post opportunities and have interested employees “bid” for the work.

Originality/value – These initial experiments have led employees to suggest new and exciting possibilities for Web 2.0 at Innovapost and continued developments in this burgeoning area are anticipated.