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Reference Services Review
ISSN: 0090-7324
Online from: 1973
Subject Area: Library and Information Studies
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Creating and evaluating a subject-based blog: planning, implementation, and assessment
| Title: | Creating and evaluating a subject-based blog: planning, implementation, and assessment |
|---|---|
| Author(s): | Joanna Blair, (Centre for Health Evidence, University of Alberta, Edmonton, Canada), Allison V. Level, (Colorado State University Libraries, Fort Collins, Colorado, USA) |
| Citation: | Joanna Blair, Allison V. Level, (2008) "Creating and evaluating a subject-based blog: planning, implementation, and assessment", Reference Services Review, Vol. 36 Iss: 2, pp.156 - 166 |
| Keywords: | Academic libraries, Assessment, Communication technologies, Worldwide web |
| Article type: | Case study |
| DOI: | 10.1108/00907320810873020 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Abstract: | Purpose – This paper seeks to outline the creation of a subject-based blog and to suggest unique evaluation techniques for library blogs. Design/methodology/approach – The methodology involved an online survey, web tracking software, RSS feed tracking, and the use of blog search engines. Findings – A successful blog was launched and statistics show a marked increase in visitors in the second semester when it was available. Research limitations/implications – This article reports on a survey which is not statistically valid. The results, however, provide some insight into users of the blog. Practical implications – The paper outlines several methods of evaluating library blogs and outlines successful planning for a library subject-area blog. Originality/value – The paper provides information about setting up a relevant information service, and using web tools to evaluate the success of the service. |
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