Advanced Search
Journal search
Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Icon: .Table of Contents.Next article.Icon: .

Scholarly journal ranking(s) in marketing: single- or multi-item measures?

Document Information:
Title:Scholarly journal ranking(s) in marketing: single- or multi-item measures?
Author(s):Göran Svensson, (Oslo School of Management, Oslo, Norway)
Citation:Göran Svensson, (2008) "Scholarly journal ranking(s) in marketing: single- or multi-item measures?", Marketing Intelligence & Planning, Vol. 26 Iss: 4, pp.340 - 352
Keywords:Classification, Journal publishers, Marketing information, Serials
Article type:Conceptual paper
DOI:10.1108/02634500810879250 (Permanent URL)
Publisher:Emerald Group Publishing Limited

Purpose – The topic of scholarly journals is important to the marketing discipline and the worldwide research communities, due to the way the journals are categorized and judged in available and compiled journal rankings. The purpose of this paper is to describe and discuss the underlying measures of journal rankings in scholarly journals in marketing.

Design/methodology/approach – It is limited to the scholarly journals and journal rankings of the marketing discipline.

Findings – Journal rankings of scholarly journals in marketing are mainly based upon single-item measures based upon either citations or perceptions, without any estimates of validity, reliability or generality.

Research limitations/implications – There is a need to move away from the predominantly “single-item measure syndrome” that characterizes most of the available and compiled journal rankings in marketing.

Practical implications – Broader approaches should be implemented and applied in journal rankings based upon “multi-item measures”.

Originality/value – Re-assessment of the activity of ranking journals is long overdue if the ranking lists themselves do not consider a minimum of scientific rigor and soundness as required in other areas of scholarly endeavours. The marketing discipline may be at risk of entering a vicious and irreversible circle of decline and decomposition.

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (90kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions