Previously published as: The TQM Magazine
Online from: 2008
Subject Area: Managing Quality
|Author(s):||Jens J. Dahlgaard, (Department of Management and Engineering, Linköping University, Linköping,Sweden), Simon Schütte, (Department of Management and Engineering, Linköping University, Linköping,Sweden), Ebru Ayas, (Department of Management and Engineering, Linköping University, Linköping,Sweden), Su Mi Dahlgaard-Park, (Institute of Service Management, Lund University, Helsingborg, Sweden)|
|Citation:||Jens J. Dahlgaard, Simon Schütte, Ebru Ayas, Su Mi Dahlgaard-Park, (2008) "|
|Keywords:||Chocolate, Marketing, Product attributes, Product design|
|Article type:||Research paper|
|DOI:||10.1108/17542730810881294 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of the paper is to present and discuss the
Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building.
Findings – The paper suggests a structural model as a possible expanded framework for future
Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.
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