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Journal cover: The TQM Journal

The TQM Journal

ISSN: 1754-2731
Previously published as: The TQM Magazine

Online from: 2008

Subject Area: Managing Quality

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Kansei/affective engineering design: A methodology for profound affection and attractive quality creation


Document Information:
Title:Kansei/affective engineering design: A methodology for profound affection and attractive quality creation
Author(s):Jens J. Dahlgaard, (Department of Management and Engineering, Linköping University, Linköping,Sweden), Simon Schütte, (Department of Management and Engineering, Linköping University, Linköping,Sweden), Ebru Ayas, (Department of Management and Engineering, Linköping University, Linköping,Sweden), Su Mi Dahlgaard-Park, (Institute of Service Management, Lund University, Helsingborg, Sweden)
Citation:Jens J. Dahlgaard, Simon Schütte, Ebru Ayas, Su Mi Dahlgaard-Park, (2008) "Kansei/affective engineering design: A methodology for profound affection and attractive quality creation", The TQM Journal, Vol. 20 Iss: 4, pp.299 - 311
Keywords:Chocolate, Marketing, Product attributes, Product design
Article type:Research paper
DOI:10.1108/17542730810881294 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar.

Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building.

Findings – The paper suggests a structural model as a possible expanded framework for future Kansei/affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences (Kansei); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition.

Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.



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