Login
Guest
Search for:
Browse:
Resources:
British Food Journal
ISSN: 0007-070X
Online from: 1899
Subject Area: Industry and Public Sector Management
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Older people's perceptions towards conventional and functional yoghurts through the repertory grid method: A cross-country study
| Title: | Older people's perceptions towards conventional and functional yoghurts through the repertory grid method: A cross-country study |
|---|---|
| Author(s): | Federico Messina, (National Institute of Research on Food and Nutrition, Rome, Italy), Anna Saba, (National Institute of Research on Food and Nutrition, Rome, Italy), Aida Turrini, (National Institute of Research on Food and Nutrition, Rome, Italy), Monique Raats, (Consumer Behaviour and Health Research Centre, University of Surrey, Guildford, UK), Margaret Lumbers, (Consumer Behaviour and Health Research Centre, University of Surrey, Guildford, UK), Food in Later Life Team, (National Institute of Research on Food and Nutrition, Rome, Italy) |
| Citation: | Federico Messina, Anna Saba, Aida Turrini, Monique Raats, Margaret Lumbers, Food in Later Life Team, (2008) "Older people's perceptions towards conventional and functional yoghurts through the repertory grid method: A cross-country study", British Food Journal, Vol. 110 Iss: 8, pp.790 - 804 |
| Keywords: | Brands, Consumer behaviour, Dairy products, Elderly people, Europe, Older consumers |
| Article type: | Research paper |
| DOI: | 10.1108/00070700810893322 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Acknowledgements: | The whole Food in Later Life Project Team, coordinated by Monique Raats and Margaret Lumbers, comprises research scientists, interviewers, technicians, administrative staff, and managers who continue to make the study possible. This study has been carried out with financial support from the Commission of the European Communities, specific RTD programme “Quality of Life and Management of Living Resources”, QLK1-2002-0244 7, “Choosing foods, eating meals: sustaining independence and quality of life in old age”. It does not necessarily reflect its views and in no way anticipates the Commission's future policy in this area.The authors are grateful to all the older people who took part and the cooperation of the organisations that enabled them to recruit participants. |
| Abstract: | Purpose – The aim of this study is to investigate older people's perceptions, across eight European countries (the UK, Denmark, Germany, Poland, Portugal, Spain, Sweden and Italy), towards functional foods. Design/methodology/approach – The repertory grid method was used to elicit reasons underlying preferences of five yoghurts with different functional properties and two conventional ones. Findings – Familiarity was the key driver in products' separation. For the Italian case, as well as the Spanish, Portuguese, Danish and Swedish the first principal axis could be interpreted as novel-common axis, whilst it was not in the UK, Germany and Poland. Research limitations/implications – Behavioural intention to buy functional yoghurts was more strongly predicted and moderated by single item perceived need (PN) than single item affective and/or cognitive attitude (AA, CA), even though PN, AA and CA could be consistently assessed within the same latent measure (in all countries but Denmark). Nevertheless, beliefs/attitudes towards a novel category of products such as functional foods may be reasonably keeping moving. Originality/value – In this study, preference instructions pertaining to beneficial and imagery attributes, revealed idiosyncratic properties associated with functional yoghurts across eight European samples of older people. |
Fulltext Options:
Purchase
Downloadable; Printable; Owned
HTML, PDF (381kb)
To purchase this item please login or register.
Order
Fill in an Order form to request this document from your librarian
|
|
