Journal of Knowledge-based Innovation in China

Purpose – The purpose of this paper is to highlight the nature and policy implications of the shift from producer-centred product and service design to innovation by the user, specifically internet-supported collaborative design by user communities.

Design/methodology/approach – An overview of the importance of innovation by individual lead users is followed by a description of collaborative innovation by user communities. The authors then focus on policies, which need to be re-examined in the light of the shift from producer innovation to collaborative user innovation. The authors conclude by making some suggestions specifically pertinent to Chinese government policy, in a region, which is emerging as a major player in global innovation.

Findings – An important form of user innovation–Internet-supported collaborative design of new products and services by user communities–is likely to progressively supplant producer product and service design in many fields. This shift will require changes in governments' innovation policies, for example, with respect to intellectual property rights (IPRs).

Originality/value – In line with emerging research findings, this paper takes a user-centred view of the innovation process. It proposes applicable strategies, which will enhance the effectiveness of this novel innovation paradigm in a Chinese context.