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International Journal of Wine Business Research
ISSN: 1751-1062
Previously published as: International Journal of Wine Marketing
Online from: 2007
Subject Area: Marketing
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Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry
| Title: | Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry |
|---|---|
| Author(s): | Armand Gilinsky, (Sonoma State University, Rohnert Park, California, USA), Cristina Santini, (University of Florence, Florence, Italy), Luciana Lazzeretti, (University of Florence, Florence, Italy), Robert Eyler, (Sonoma State University, Rohnert Park, California, USA) |
| Citation: | Armand Gilinsky, Cristina Santini, Luciana Lazzeretti, Robert Eyler, (2008) "Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry", International Journal of Wine Business Research, Vol. 20 Iss: 4, pp.302 - 320 |
| Keywords: | Family firms, Italy, Small enterprises, Strategic management, United States of America, Wines |
| Article type: | Research paper |
| DOI: | 10.1108/17511060810919425 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Acknowledgements: | The authors thank Sonoma State University's Wine Business Program for its financial support to conduct this research.The paper is the result of the joint efforts of the authors. In particular Cristina Santini has realized the two Swot analyses and has written the following sections: Relevant research orientation; Findings. |
| Abstract: | Purpose – The purpose of this paper is to investigate innovation practice of small family firms. Top management teams’ styles, their strategic orientations, and perceptions of external environment promote or deter innovation. Design/methodology/approach – Ten Tuscan and ten Californian family wineries are investigated via questionnaire and in-person interviews to develop longitudinal case studies describing barriers or incentives to innovate. Findings – Changes in processes, products, or market orientations are subordinated to how top managers perceive internal and external pressure to implement innovation. Originality/value – This exploratory research proposes a model depicting the extent to which location impacts the selected variables. |
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