Online from: 1989
Subject Area: International Business
|Title:||Macromarketing, controversy and economic development: Just before and now during the global meltdown|
|Author(s):||Stanley J. Shapiro, (Simon Fraser University, Burnaby, Canada), Clifford J. Shultz II, (W.P. Carey School of Business and Morrison School of Managemnet and Agribusiness, Arizona State University, Mesa, Arizona, USA)|
|Citation:||Stanley J. Shapiro, Clifford J. Shultz II, (2009) "Macromarketing, controversy and economic development: Just before and now during the global meltdown", European Business Review, Vol. 21 Iss: 4, pp.313 - 325|
|Keywords:||Economic development, Globalization, Macro marketing, Recession|
|Article type:||Research paper|
|DOI:||10.1108/09555340910970427 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what macromarketing can contribute both to better understanding and solutions.
Design/methodology/approach – The paper is a controversies-based examination, including a selective, multi-disciplinary literature review and personal observation with a focus on the past, the present and the likely future of economic development.
Findings – The paper reports on global trends in economic development, shares prognoses, and suggests the importance of macromarketing perspectives and practices to advance individual and societal well being.
Originality/value – This paper provides a fresh, multi-disciplinary perspective on controversies
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