Online from: 1979
Subject Area: Human Resource Management
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|Title:||Call centres, quality of work life and HRM practices: An in-house/outsourced comparison|
|Author(s):||Julia Connell, (School of Management, University of Technology, Sydney, Australia), Zeenobiyah Hannif, (School of Management and Marketing, Faculty of Commerce, University of Wollongong, Wollongong, Australia)|
|Citation:||Julia Connell, Zeenobiyah Hannif, (2009) "Call centres, quality of work life and HRM practices: An in-house/outsourced comparison", Employee Relations, Vol. 31 Iss: 4, pp.363 - 381|
|Keywords:||Australia, Call centres, Human resource management, Job satisfaction|
|Article type:||Case study|
|DOI:||10.1108/01425450910965423 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The paper seeks to determine whether and how the quality of working life (QWL) varies between call centres (CCs) in the in-house/outsourced, public and private sectors and the implications of these findings on human resource management (HRM).
Design/methodology/approach – This paper reports on findings derived through empirical qualitative case study research in two Australian CCs: Govtcall, an in-house, public-sector CC, and Salesplus, an outsourced, private-sector CC. Quality of work life outcomes are determined through in-depth interviews with CSOs, supervisors and managers, where a comparative approach is utilised.
Findings – The in-house, public-sector CC Govtcall emerges as being inferior in terms of job content, working hours and managerial/supervisory style and strategies. Conversely, Salesplus features a management model that is more akin to what would be expected in a CC operating under a professional service model.
Research limitations/implications – The sample size was limited to two CCs; thus, the findings may not be representative of the wider CC context.
Practical implications – A productivity orientation and employee focus are not a mutually exclusive phenomenon. Union presence and public-sector status do not guarantee better working conditions and higher QWL. Managerial styles and strategies have a significant impact on QWL in the CC context.
Originality/value – QWL is an under-researched area where CCs are concerned. Similarly, much of the existing CC research is based on the private sector, despite the public sector emerging as a large user of CC operations.
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