Silver linings of recession clouds: Companies and consumers find new ways of coping

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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Document Information:
Title:	Silver linings of recession clouds: Companies and consumers find new ways of coping
Source:	Strategic Direction, Vol. 26 Iss: 6
pp:	6 - 8
Keywords:	Brand equity, Brand management, Consumer behaviour, Customers, Marketing strategy, Recession, Trust
Article type:	General review
DOI:	10.1108/02580541011041495 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – When the world is hit with recession, banks are going bust, companies collapsing and gloomy forecasters predicting decades of austerity ahead, how annoying those optimistic “every cloud has a silver lining” types can be. How dare they be so determinedly hopeful? Maybe it is because they are re right. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.