Online from: 1973
Subject Area: Industry and Public Sector Management
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|Title:||International retail research: focus, methodology and conceptual development|
|Author(s):||Nicholas Alexander, (Department of Marketing, Lancaster University Management School, Lancaster University, Lancaster, UK), Anne Marie Doherty, (Glamorgan Business School, University of Glamorgan, Treforest, UK)|
|Citation:||Nicholas Alexander, Anne Marie Doherty, (2010) "International retail research: focus, methodology and conceptual development", International Journal of Retail & Distribution Management, Vol. 38 Iss: 11/12, pp.928 - 942|
|Keywords:||Marketing, Research work, Retail management, Retailing, Serials|
|Article type:||Literature review|
|DOI:||10.1108/09590551011085993 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper is to consider the development of research in international retailing over the last 20 years and propose a future research agenda within a conceptual framework.
Design/methodology/approach – The paper reviews the development of the retail internationalisation literature.
Findings – Explains how different research topics have emerged over the years and how researchers have responded methodologically to the different research challenges encountered.
Research limitations/implications – The paper emphasises the importance of journals such as the
Practical implications – Explores current understanding of the internationalisation process and through the consideration of different activities and processes within the international retail firm proposes a future research agenda.
Originality/value – The paper addresses the achievements of researchers in the area of international retailing over the last 20 years and, within a conceptual framework, explores those lacunae in the knowledge base that require further research.
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