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Journal cover: foresight

foresight

ISSN: 1463-6689

Online from: 1999

Subject Area: Strategy

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Facing the fold: from the eclipse of Utopia to the restoration of hope


Document Information:
Title:Facing the fold: from the eclipse of Utopia to the restoration of hope
Author(s):Jay Ogilvy, (Co-founder, Global Business Network, Orinda, California, USA)
Citation:Jay Ogilvy, (2011) "Facing the fold: from the eclipse of Utopia to the restoration of hope", foresight, Vol. 13 Iss: 4, pp.7 - 23
Keywords:Adaptability, Business planning, Digital Utopianism, Economic forecasting, Forecasting, Scenario planning
Article type:Conceptual paper
DOI:10.1108/14636681111153931 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:Received 28 October 2010. Revised 16 February 2011, 31 March 2011. Accepted 7 May 2011.
Abstract:

PurposeThe objective of this paper is to make a case for a scenaric stance that holds high road and low road futures in mind at once. Opening with regrets about the total eclipse of Utopian thinking, the paper aims to move on to embrace both aspirational futures and a forthright recognition of the many ways in which things could go wrong. Adopting a scenaric stance amounts to a new, fourth attitude toward historical time and the future. The ancients lived in an ahistorical, cyclical time. Second, modernity embraced a progressive and optimistic approach to the future. Third, post-modernity turns pessimistic about the future. Fourth, a new scenaric stance vindicates Utopian optimism by pairing it with a forthright recognition of pessimistic possibilities.

Design/methodology/approachThis is a reflective, almost philosophical paper that articulates a new attitude toward the future, which demonstrates the significance of scenario planning for attitudes toward the future.

FindingsA scenaric stance can restore the liberatory potential of Utopian thinking by yoking optimistic, aspirational futures together with a clear-eyed recognition of the several ways that plans can misfire.

Research limitations/implicationsThis is a philosophical, reflective piece that does not rely on any quantitative evidence or rigorous modeling.

Practical implicationsThe practical implications are major: to the extent that the health of the economy relies on confidence and a willingness to take risks, a lemming-like race to the bottom will result in a Japan-like endless recession. A vindication is needed for aspirational scenarios.

Social implicationsEveryone is better off when fewer people are living in crouch.

Originality/valueAfter three decades of reviewing and contributing to the literature on future studies, the author has seen nothing that remotely resembles the argument of this paper. Its value consists in its potential for lifting people's sights. One stands in danger of a loss of confidence and an endless recession. One needs to restore a sense of possibility and optimism, but can do so responsibly only if one holds on to an honest sense of the real dangers one faces.



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