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Journal cover: International Journal of Educational Management

International Journal of Educational Management

ISSN: 0951-354X

Online from: 1987

Subject Area: Education

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An Applied Approach to Teaching International Marketing


Document Information:
Title:An Applied Approach to Teaching International Marketing
Author(s):Jeryl Whitelock
Source:International Journal of Educational Management, Vol. 5 Iss: 1
Author(s):Jeryl Whitelock
Keywords:Case studies, International marketing, Learning, Universities
DOI:10.1108/09513549110002280 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:This article describes an approach to teaching international marketing which won an award for innovation under the Council for Industry and Higher Education Partnership Awards scheme. The approach uses a combination of case study analysis, student presentations (based on their work in other areas of the degree programme), and the dissemination of examples of international marketing practice drawn from the experience of the students whilst on work placement abroad. It concludes with some comments on the benefits such an applied approach to study of this subject can bring.


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