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Journal cover: Managing Service Quality

Managing Service Quality

ISSN: 0960-4529

Online from: 1991

Subject Area: Managing Quality

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Total quality research in the pharmaceutical industry

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Title:Total quality research in the pharmaceutical industry
Author(s):Jennifer Rowley, (Jennifer Rowley is Head of the School of Management and Social Sciences at Edge Hill College of Higher Education, Ormskirk, Lancashire, UK), Keith Sneyd, (Keith Sneyd is at Zeneca plc, UK)
Citation:Jennifer Rowley, Keith Sneyd, (1996) "Total quality research in the pharmaceutical industry", Managing Service Quality, Vol. 6 Iss: 1, pp.31 - 35
Keywords:Pharmaceutical industry, Quality, Questionnaires, Research, Surveys, United Kingdom
Article type:Research paper
DOI:10.1108/09604529610108108 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Describes a questionnaire-based survey of the UK pharmaceutical industry which investigated the implementation of total quality (TQ) in research-based environments. Concludes that two central issues which may merit further investigation are the relationship between TQ and the research culture and the measurement of quality in R&D.

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