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Journal cover: International Journal of Physical Distribution & Logistics Management

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Online from: 1971

Subject Area: Operations and Logistics Management

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The role of marketing in supply chain management


Document Information:
Title:The role of marketing in supply chain management
Author(s):Soonhong Min, (Department of Marketing, Logistics and Transportation, The University of Tennessee, Knoxville, Tennessee, USA), John T. Mentzer, (Department of Marketing, Logistics and Transportation, The University of Tennessee, Knoxville, Tennessee, USA)
Citation:Soonhong Min, John T. Mentzer, (2000) "The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9, pp.765 - 787
Keywords:Market orientation, Marketing concepts, Relationship marketing, Supply chain management
Article type:Literature review
DOI:10.1108/09600030010351462 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause-and-effect relationships. Research propositions are presented and future empirical studies are called for to test the cause-and-effect relationships suggested in an integrative model.



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