European retailing in e-transition?: An empirical evaluation of Web-based retailing – indications from Austria

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International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Online from: 1971

Subject Area: Operations and Logistics Management

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Title:	European retailing in e-transition?: An empirical evaluation of Web-based retailing – indications from Austria
Author(s):	Herbert Kotzab, (Department of Operations Management, Copenhagen Business School, Frederiksberg, Denmark), Maria Madlberger, (Department of Retail and Marketing, Vienna University of Economics and Business Administration, Vienna, Austria)
Citation:	Herbert Kotzab, Maria Madlberger, (2001) "European retailing in e-transition?: An empirical evaluation of Web-based retailing – indications from Austria", International Journal of Physical Distribution & Logistics Management, Vol. 31 Iss: 6, pp.440 - 462
Keywords:	Europe, Internet, Logistics, Retailing
Article type:	Research paper
DOI:	10.1108/EUM0000000005590 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	The management of electronic retail channels is not limited to virtual companies only. Also store-based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web-scan framework to analyze the nature of Web offerings and thelogistical elements of e-tailing. The application of this structure showed that store-based retailers have already invested in Web-based activities, mainly for information and/or communication issues. The set-up of strong electronic channels of distribution is still in an early phase.