Organizing new product development: Knowledge hollowing-out and knowledge integration – the FIAT Auto case

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International Journal of Operations & Production Management

ISSN: 0144-3577

Online from: 1980

Subject Area: Operations and Logistics Management

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Document Information:
Title:	Organizing new product development: Knowledge hollowing-out and knowledge integration – the FIAT Auto case
Author(s):	Markus C. Becker, (Department of Marketing, University of Southern Denmark, Odense, Denmark), Francesco Zirpoli, (Università di Salerno, Facoltà di Ingegneria, Dipartimento di Ingegneria Meccanica, Fisciano, Italy)
Citation:	Markus C. Becker, Francesco Zirpoli, (2003) "Organizing new product development: Knowledge hollowing-out and knowledge integration – the FIAT Auto case", International Journal of Operations & Production Management, Vol. 23 Iss: 9, pp.1033 - 1061
Keywords:	Automotive industry, Integration, Knowledge, New products, Product development, Resources
Article type:	Research paper
DOI:	10.1108/01443570310491765 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	The paper analyses the organization of the new product development process at FIAT from a resource-based perspective. The focus is on organizational resources for integrating dispersed specialist knowledge required in the development of complex products. The analysis shows how the application of a resource-based perspective is able to uncover negative long-term effects of outsourcing on the knowledge base (hollowing out), despite beneficial short-term effects on cost.