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Journal cover: Logistics Information Management

Logistics Information Management

ISSN: 0957-6053
Currently published as: Journal of Enterprise Information Management

Online from: 1988

Subject Area: Information and Knowledge Management

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Constituent market orientation and ownership of virtual marketplaces

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Title:Constituent market orientation and ownership of virtual marketplaces
Author(s):Terence Love, (Terence Love is Post-doctoral Research Fellow at the We-B Research Centre, FOBPM, Edith Cowan University, Perth, Australia.), Bryn Tellefsen, (Bryn Tellefsen is Associate Professor at the Norwegian School of Management, Sandvika, Norway.)
Citation:Terence Love, Bryn Tellefsen, (2003) "Constituent market orientation and ownership of virtual marketplaces", Logistics Information Management, Vol. 16 Iss: 1, pp.8 - 17
Keywords:Electronic commerce, Management, Market orientation, Organizational learning, Organizations
Article type:Research paper
DOI:10.1108/09576050310453697 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:This paper applies new empirically-based knowledge in the area of constituent market orientation to a seven-element taxonometric model of virtual organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business solutions is identified for each of the seven alternative configurations. The paper concludes with a list of key concepts that offer owners and managers of virtual organisations analytically based heuristics founded on cross-sectoral empirical research.

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