Advanced Search
Journal search
Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

The Differential Method of Pricing

Document Information:
Title:The Differential Method of Pricing
Author(s):Alfred R. Oxenfeldt, (Columbia University, New York, USA)
Citation:Alfred R. Oxenfeldt, (1979) "The Differential Method of Pricing", European Journal of Marketing, Vol. 13 Iss: 4, pp.199 - 212
Keywords:Differential advantage, Marketing, Pricing policy, Tangible benefits
Article type:Research Paper
DOI:10.1108/EUM0000000004943 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Looks at the differential method of pricing which arrives at a price by adding appropriate amounts to specific bases. Proposes that to realize the full benefits of such an approach price-setters must have both intelligence and imagination as well as being aware of their industry's practices and traditions.

Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (877kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions