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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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The Differential Method of Pricing


Document Information:
Title:The Differential Method of Pricing
Author(s):Alfred R. Oxenfeldt, (Columbia University, New York, USA)
Citation:Alfred R. Oxenfeldt, (1979) "The Differential Method of Pricing", European Journal of Marketing, Vol. 13 Iss: 4, pp.199 - 212
Keywords:Differential advantage, Marketing, Pricing policy, Tangible benefits
Article type:Research Paper
DOI:10.1108/EUM0000000004943 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Looks at the differential method of pricing which arrives at a price by adding appropriate amounts to specific bases. Proposes that to realize the full benefits of such an approach price-setters must have both intelligence and imagination as well as being aware of their industry's practices and traditions.


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