Online from: 1967
Subject Area: Marketing
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||The Differential Method of Pricing|
|Author(s):||Alfred R. Oxenfeldt, (Columbia University, New York, USA)|
|Citation:||Alfred R. Oxenfeldt, (1979) "The Differential Method of Pricing", European Journal of Marketing, Vol. 13 Iss: 4, pp.199 - 212|
|Keywords:||Differential advantage, Marketing, Pricing policy, Tangible benefits|
|Article type:||Research Paper|
|DOI:||10.1108/EUM0000000004943 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Looks at the differential method of pricing which arrives at a price by adding appropriate amounts to specific bases. Proposes that to realize the full benefits of such an approach price-setters must have both intelligence and imagination as well as being aware of their industry's practices and traditions.|
Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact firstname.lastname@example.org.
Existing customers: login
to access this document
To purchase this item please login or register.
Complete and print this form to request this document from your librarian