Online from: 1967
Subject Area: Marketing
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||Conspicuous Consumption: A Literature Review|
|Citation:||Roger Mason, (1984) "Conspicuous Consumption: A Literature Review", European Journal of Marketing, Vol. 18 Iss: 3, pp.26 - 39|
|Keywords:||Consumer behaviour, Status, Supply and demand|
|Article type:||Literature review|
|DOI:||10.1108/EUM0000000004779 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||States that status and prestige considerations play a significant part in shopping preferences for products, which, although they appear to have a direct utility, serve only as a means of displaying wealth and purchasing power. Examines the literature on the subject, looking at the conspicuous customer, for whom the cost of a purchase is only of real significance and not the product. Suggests, from the literature, that consumer behaviour and demand for status goods and services needs further investigation.|
Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact email@example.com.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian