Search
  Advanced Search
 
Journal search
Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

Options: To add Favourites and Table of Contents Alerts please take a Emerald profile

Previous article.Icon: Print.Table of Contents.Next article.Icon: .

The “Wheel of Retailing” and Retail Product Management


Document Information:
Title:The “Wheel of Retailing” and Retail Product Management
Author(s):Ronald Savitt
Citation:Ronald Savitt, (1984) "The “Wheel of Retailing” and Retail Product Management", European Journal of Marketing, Vol. 18 Iss: 6/7, pp.43 - 54
Keywords:Marketing, Models, Product management, Retail trade
Article type:Research Paper
DOI:10.1108/EUM0000000004791 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Extends the “wheel of retailing” hypothesis by developing hypotheses dealing with product behaviour. Evaluates these hypotheses with historical data which have begun to change according to the “wheel of retailing”. Reveals that these hypotheses suggest that retail change is closely linked to environmental factors, including innovation diffusion and product life cycles. Concludes that retail change is therefore also an historical problem and that it is wise to investigate the specific history of retail firms in order for its implementation to be effective.


Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact backfiles@emeraldinsight.com.


Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (625kb)Purchase

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions