Advanced Search
Journal search
Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

The Buy British Campaign of 1931

Document Information:
Title:The Buy British Campaign of 1931
Author(s):Stephen Constantine, (University of Lancaster)
Citation:Stephen Constantine, (1987) "The Buy British Campaign of 1931", European Journal of Marketing, Vol. 21 Iss: 4, pp.44 - 59
Keywords:Business-Government Relations, Marketing, Public Advertising, Publicity
Article type:Case study
DOI:10.1108/EUM0000000004692 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The Buy British Campaign of 1931 was the National Government's attempt to tackle a balance of payments crisis without initially resorting to tariff protection. The operation was managed by the Empire Marketing Board and employed previously-developed publicity techniques plus voluntary support to deliver its message on the benefits to be brought to the balance of trade, the value of sterling, the value of employment and commercial relations with the Empire. Although technically efficient, the campaign nevertheless had only a limited and temporary impact.

Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (1074kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions