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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Going green in the service sector: Social responsibility issues, implications and implementation


Document Information:
Title:Going green in the service sector: Social responsibility issues, implications and implementation
Author(s):Stephen J. Grove, (Clemson University, South Carolina, USA), Raymond P. Fisk, (University of Central Florida, Orlando, USA), Gregory M. Pickett, (Clemson University, South Carolina, USA), Norman Kangun, (University of Texas, San Antonio, USA)
Citation:Stephen J. Grove, Raymond P. Fisk, Gregory M. Pickett, Norman Kangun, (1996) "Going green in the service sector: Social responsibility issues, implications and implementation", European Journal of Marketing, Vol. 30 Iss: 5, pp.56 - 66
Keywords:Green marketing, Services marketing, Social responsibility
Article type:Research Paper
DOI:10.1108/03090569610118777 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Over the past decade there has been an increasing awareness of the many ways that businesses affect the ecology of the planet. Most of the attention, however, has been directed towards activities of organizations in the manufacturing sector of the economy. Argues that service organizations have social responsibilities in the preservation of the environment, too. Presents the importance to a product, such as longevity or specific marketing, of green practices among services, a framework to describe green activities across the service sector, and a pragmatic means to implement a green programme for service organizations.



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