Search
  Advanced Search
 
Journal search
Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Icon: .Table of Contents.Next article.Icon: .

Consumer ethics: a cross-cultural investigation


Document Information:
Title:Consumer ethics: a cross-cultural investigation
Author(s):Jamal A. Al-Khatib, (University of Wisconsin, Eau Claire, Wisconsin, USA), Scott J. Vitell, (University of Mississippi, Mississippi, USA), Mohammed Y.A. Rawwas, (University of Northern Iowa, Cedar Falls, Iowa, USA)
Citation:Jamal A. Al-Khatib, Scott J. Vitell, Mohammed Y.A. Rawwas, (1997) "Consumer ethics: a cross-cultural investigation", European Journal of Marketing, Vol. 31 Iss: 11/12, pp.750 - 767
Keywords:Consumer behaviour, Ethics, Globalization, International marketing
Article type:Research paper
DOI:10.1108/03090569710190514 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:In recent years, business ethics has drawn increased interest from business and marketing practitioners as well as from academicians. Despite the repeated call in the literature for cross-cultural research in this age of globalization, virtually no studies have examined the ethical beliefs and ideologies of foreign consumers and compared them to those of US consumers. Investigates the ethical beliefs, preferred ethical ideology and degree of Machiavellianism of US versus Egyptian consumers. Concludes that while US consumers appear generally less likely to accept various questionable consumer practices than Egyptian consumers, they are more likely to reject moral absolutes.



Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (139kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions