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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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A broadened conception of internal marketing

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Title:A broadened conception of internal marketing
Author(s):Richard J. Varey, (BNFL Corporate Communications Unit, University of Salford, Manchester, UK), Barbara R. Lewis, (Manchester School of Management, UMIST, Manchester, UK)
Citation:Richard J. Varey, Barbara R. Lewis, (1999) "A broadened conception of internal marketing", European Journal of Marketing, Vol. 33 Iss: 9/10, pp.926 - 944
Keywords:Case studies, Employee communications, Internal marketing, Literature review, Marketing theory
Article type:Research paper
DOI:10.1108/03090569910285869 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and various empirical investigations. Discusses the elements of a broadened concept on internal marketing, which emerges from: a systematic review and examination of the existing literature; case study material; “expert” opinion from leading academics; and interviews with managers.

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