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Journal cover: European Journal of Marketing

European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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The societal conundrum of intellectual property rights: A game-theoretical approach to the equitable management and protection of IPR


Document Information:
Title:The societal conundrum of intellectual property rights: A game-theoretical approach to the equitable management and protection of IPR
Author(s):Clifford J. Shultz II, (Morrison School of Agribusiness and Resource Management, Arizona State University, Mesa, Arizona, USA), Alexander Nill, (College of Business, University of Nevada-Las Vegas, Las Vegas, Nevada, USA)
Citation:Clifford J. Shultz II, Alexander Nill, (2002) "The societal conundrum of intellectual property rights: A game-theoretical approach to the equitable management and protection of IPR", European Journal of Marketing, Vol. 36 Iss: 5/6, pp.667 - 688
Keywords:Global marketing, Intellectual property, Law, Social responsibility
Article type:General review
DOI:10.1108/03090560210422934 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Observes that variances in standards for and interpretations of intellectual property rights (IPR) around the globe remain one of the great challenges for marketers and stakeholders of the marketing paradigm. Attempts to distil the issues surrounding IPR and its protection, and to examine the phenomenon of IPR violations within a framework of social dilemmas. In so doing, describes and provides examples for some of the problems associated with IPR violations. Contends that much work is still to be done, if it is hoped to implement a global system for IPR protection that serves the best long-term interests for the largest number of society’s stakeholders. Concludes with opportunities for further research.



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