An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study

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European Journal of Marketing

ISSN: 0309-0566

Online from: 1967

Subject Area: Marketing

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Document Information:
Title:	An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study
Author(s):	Jeryl Whitelock, (School of Management, University of Salford, Salford, UK), David Jobber, (School of Management, University of Bradford, Bradford, UK)
Citation:	Jeryl Whitelock, David Jobber, (2004) "An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study", European Journal of Marketing, Vol. 38 Iss: 11/12, pp.1437 - 1455
Keywords:	Factor analysis, International marketing. Market entry, Marketing decision making, Strategic choices
Article type:	Research paper
DOI:	10.1108/03090560410560182 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry.