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Journal cover: Marketing Intelligence & Planning

Marketing Intelligence & Planning

ISSN: 0263-4503
Incorporates: Journal of Marketing Practice: Applied Marketing Science

Online from: 1983

Subject Area: Marketing

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The relationship between consumer characteristics and attitude toward online shopping


Document Information:
Title:The relationship between consumer characteristics and attitude toward online shopping
Author(s):Shwu-Ing Wu, (Department of Business Administration, National Chin-Yi Institute of Technology, Taichung, Taiwan, ROC)
Citation:Shwu-Ing Wu, (2003) "The relationship between consumer characteristics and attitude toward online shopping", Marketing Intelligence & Planning, Vol. 21 Iss: 1, pp.37 - 44
Keywords:Consumer attitudes, Consumer behaviour, Electronic commerce, Internet, Shopping
Article type:Research paper
DOI:10.1108/02634500310458135 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping. The attitude of Internet users toward online shopping was measured using the Fishbein model. The relative factors influencing user attitudes toward online shopping and the relationship between the attitude and the influence factors were explored. The results show that the Fishbein model can effectively measure consumer attitudes and the examined consumer characteristics were important influence factors on consumer attitudes and online shopping decisions.



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