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Journal cover: International Journal of Bank Marketing

International Journal of Bank Marketing

ISSN: 0265-2323

Online from: 1983

Subject Area: Marketing

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Consumer Buying Behaviour in Financial Services: An Overview


Document Information:
Title:Consumer Buying Behaviour in Financial Services: An Overview
Author(s):Sally McKechnie
Citation:Sally McKechnie, (1992) "Consumer Buying Behaviour in Financial Services: An Overview", International Journal of Bank Marketing, Vol. 10 Iss: 5, pp.5 - 39
Keywords:Consumer behaviour, Financial services, Modelling
DOI:10.1108/02652329210016803 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework as a basis for future conceptual work because of its emphasis on the relationships and interactions in the buying process.


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