Online from: 1983
Subject Area: Marketing
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|Title:||Consumer Buying Behaviour in Financial Services: An Overview|
|Citation:||Sally McKechnie, (1992) "Consumer Buying Behaviour in Financial Services: An Overview", International Journal of Bank Marketing, Vol. 10 Iss: 5, pp.5 - 39|
|Keywords:||Consumer behaviour, Financial services, Modelling|
|DOI:||10.1108/02652329210016803 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Examines existing models of buyer behaviour and evaluates their relevance to financial services in the light of the specific characteristics of the sector and its products. Reviews empirical work relating to both personal and corporate buying behaviour and suggests the IMP framework as a basis for future conceptual work because of its emphasis on the relationships and interactions in the buying process.|
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