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Journal cover: International Journal of Bank Marketing

International Journal of Bank Marketing

ISSN: 0265-2323

Online from: 1983

Subject Area: Marketing

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Bank Patronage Factors of Muslim and Non-Muslim Customers


Document Information:
Title:Bank Patronage Factors of Muslim and Non-Muslim Customers
Author(s):Sudin Haron, (Dean at the School of Management, Universiti Utara Malaysia, Sintok, Malaysia.), Norafifah Ahmad, (Norafifah Ahmad is a Lecturer, at the School of Management, Universiti Utara Malaysia, Sintok, Malaysia.), Sandra L. Planisek, (Associate Professor in the Finance Department, Grand Valley State University, Allendale, Michigan, USA.)
Citation:Sudin Haron, Norafifah Ahmad, Sandra L. Planisek, (1994) "Bank Patronage Factors of Muslim and Non-Muslim Customers", International Journal of Bank Marketing, Vol. 12 Iss: 1, pp.32 - 40
Keywords:Banks, BIMB, Customer surveys, Financial services, Islam, Malaysia, Questionnaires, Religion
Article type:Research paper
DOI:10.1108/02652329410049599 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:A fiercer level of competition is becoming the most influential factor in the structure and activities of the banking system around the globe. Banks are competing not only with themselves, but also with other financial institutions within the financial industry. In a plural society such as in Malaysia, the competition is becoming fiercer with the existence of the Islamic bank, which was established specifically to cater for the needs of the Muslim population in the country. To attract more customers, both conventional and Islamic banks should have information on factors used by customers in selecting their banks. Investigates how Muslims and non-Muslims select their banks and what services they use frequently. Results show that there are many similarities between Muslims and non-Muslims in their selection of banks and utilization of services.



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