Advanced Search
Journal search
Journal cover: Journal of Services Marketing

Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

The Role of Competitive Analysis in Implementing a market Orientation

Document Information:
Title:The Role of Competitive Analysis in Implementing a market Orientation
Author(s):Daniel C. Smith, (Assistant Professor of Business at the University of Wisconsin-Madison, where he teaches Product and Price Strategy.), Jonlee Andrews, (Doctoral Candidate in Marketing at the University of Wisconsin-Madison, where she teaches Marketing Management and Retailing.), Timothy R. Blevins, (Received his M.B.A. from the University of Wisconsin-Madison and has consulted with a number of consumer service and product organizations.)
Citation:Daniel C. Smith, Jonlee Andrews, Timothy R. Blevins, (1992) "The Role of Competitive Analysis in Implementing a market Orientation", Journal of Services Marketing, Vol. 6 Iss: 1, pp.23 - 36
Keywords:Competition, Competitive advantage, Customer-oriented performance measures, Market orientation
DOI:10.1108/08876049210035719 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Considers the importance of implementing a market orientation, highlighting the difficulty in focusing on competitors rather than customers. Offers an approach to competitive analysis taking into account the validity of both competitor and customer orientations. Argues that this type of method can help managers to maintain or build their position in relation to competition. Illustrates the stages involved in customer-based competitive analysis with a case example.

Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (999kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions