Marketing ethics: a comparison between services and other marketing professionals

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Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

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Document Information:
Title:	Marketing ethics: a comparison between services and other marketing professionals
Author(s):	C.P. Rao, (Eminent scholar, Old Dominion University, Norfolk, Virginia, USA), Snusorn Singhapakdi, (Associate Professor, Old Dominion University, Norfolk, Virginia, USA)
Citation:	C.P. Rao, Snusorn Singhapakdi, (1997) "Marketing ethics: a comparison between services and other marketing professionals", Journal of Services Marketing, Vol. 11 Iss: 6, pp.409 - 426
Keywords:	Codes of practice, Corporate culture, Ethics, Services marketing
Article type:	Research paper
DOI:	10.1108/08876049710187509 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Discovers that services professionals, because of the nature of their marketing context, generally have more opportunity than other marketing professionals to engage in unethical behavior. Compares services marketing professionals with other marketing professionals on various components of marketing ethics. Finds the results generally indicate that members of the services profession do not differ from members of other marketing professions with respect to the components of ethics investigated.