Online from: 1984
Subject Area: Marketing
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||The Strategic and Tactical Implications of Convenience in Consumer Product Marketing|
|Author(s):||Lew G. Brown, (Teaches marketing, marketing strategy, and business policy at UNC-Greensboro)|
|Citation:||Lew G. Brown, (1989) "The Strategic and Tactical Implications of Convenience in Consumer Product Marketing", Journal of Consumer Marketing, Vol. 6 Iss: 3, pp.13 - 19|
|Keywords:||Consumer behaviour, Consumer goods, Convenience foods, Marketing|
|DOI:||10.1108/EUM0000000002550 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Suggests that the construct of convenience has not been clearly defined and operationalized. Proposes a conceptual framework which can be used to examine the convenience of consumer products, involving five dimensions: time, place, acquisition, use and execution. Discusses the implications for managers and recommends that marketers gain an improved understanding of convenience given the predicted growth of the sector.|
Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact firstname.lastname@example.org.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian