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Journal cover: Journal of Consumer Marketing

Journal of Consumer Marketing

ISSN: 0736-3761

Online from: 1984

Subject Area: Marketing

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Effects of Store Music on Shopping Behavior


Document Information:
Title:Effects of Store Music on Shopping Behavior
Author(s):Richard Yalch, (Professor of Marketing and International Business at the University of Washington in Seattle), Eric Spangenberg, (Doctoral student in marketing at the University of Washington)
Citation:Richard Yalch, Eric Spangenberg, (1990) "Effects of Store Music on Shopping Behavior", Journal of Consumer Marketing, Vol. 7 Iss: 2, pp.55 - 63
Keywords:Age groups, Consumer attitudes, Music, Store ambience
DOI:10.1108/EUM0000000002577 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers. Concludes that choosing to play store music solely to satisfy customers' preferences may not be the optimal approach; instead music should be varied across areas of a store that appeal to different-aged customers.


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