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Journal cover: Journal of Consumer Marketing

Journal of Consumer Marketing

ISSN: 0736-3761

Online from: 1984

Subject Area: Marketing

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Compulsive buying behavior


Document Information:
Title:Compulsive buying behavior
Author(s):Aviv Shoham, (Senior Lecturer, Graduate school of Business, University of Haifa, Haifa, Israel), Maja Makovec Brencic, (Assistant Professor, Faculty of Economics Ljubljana, University of Ljubljana, Ljubljana, Slovenia)
Citation:Aviv Shoham, Maja Makovec Brencic, (2003) "Compulsive buying behavior", Journal of Consumer Marketing, Vol. 20 Iss: 2, pp.127 - 138
Keywords:Behaviour, Israel, Purchasing
Article type:Research paper
DOI:10.1108/07363760310464596 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies.



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