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Journal cover: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Online from: 1986

Subject Area: Marketing

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Extranets: impacts on business practices and relationships


Document Information:
Title:Extranets: impacts on business practices and relationships
Author(s):Richard P. Vlosky, (Associate Professor, Louisiana State University Agricultural Center, Baton Rouge, Louisiana, USA), Renée Fontenot, (Doctoral Candidate in Marketing, New Mexico State University, Las Cruces, New Mexico, USA), Lydia Blalock, (Research Associate, Louisiana State University Agricultural Center, Baton Rouge, Louisiana, USA)
Citation:Richard P. Vlosky, Renée Fontenot, Lydia Blalock, (2000) "Extranets: impacts on business practices and relationships", Journal of Business & Industrial Marketing, Vol. 15 Iss: 6, pp.438 - 457
Keywords:Business-to-business marketing, Channel relationships, Internet, Organizational processes
Article type:Research paper
DOI:10.1108/08858620010349510 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Extranets are extended intranets connecting organizations, which may include personnel, customers, suppliers and strategic partners. An extranet is one way in which a firm can improve their offering and remain competitive. This paper explores extranet linkages and examines how extranets impact business practices and business relationships. Also explores traditional relationship constructs function in an extranet context.



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