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Journal cover: International Journal of Retail & Distribution Management

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Online from: 1973

Subject Area: Industry and Public Sector Management

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EFTPoS, BEFORE AND AFTER; RETAILER REACTION


Document Information:
Title:EFTPoS, BEFORE AND AFTER; RETAILER REACTION
Author(s):Nicholas Alexander, Jim Hine, John Howells
Source:International Journal of Retail & Distribution Management, Vol. 19 Iss: 5
Author(s):Nicholas Alexander, Jim Hine, John Howells
Keywords:Electronic funds transfer at point of sale, Marketing, Retailing
DOI:10.1108/EUM0000000002945 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:EFTPoS (electronic fund transfer at point of sale) seen as a potential development in the 1970s, increasingly became a realistic proposition during the 1980s. In 1985, Eftpos UK Ltd, a joint endeavour by banks and building societies, was established to develop a unified clearing system. In advance of national introduction, three cities, Edinburgh, Leeds and Southampton, were chosen to pilot the Eftpos UK Ltd system. These pilot schemes began in late 1989. This article presents survey findings from the Edinburgh pilot scheme. Retailer response was sought before and after the trial to ascertain changing perceptions. The results throw an interesting light on the evolving attitudes of retailers to the system and indicates areas where future marketing of EFTPoS systems should be modified.


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