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Journal cover: International Journal of Retail & Distribution Management

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Online from: 1973

Subject Area: Industry and Public Sector Management

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The characteristics of supermarket shoppers in Beijing


Document Information:
Title:The characteristics of supermarket shoppers in Beijing
Author(s):Li-Wei Mai, (Li-Wei Mai is a Senior Lecturer at Westminster Business School, University of Westminster, London, UK.), Hui Zhao, (Hui Zhao (MA, Marketing Management), at Westminster Business School, University of Westminster, London, UK.)
Citation:Li-Wei Mai, Hui Zhao, (2004) "The characteristics of supermarket shoppers in Beijing", International Journal of Retail & Distribution Management, Vol. 32 Iss: 1, pp.56 - 62
Keywords:China, Consumer behaviour, Retailing, Supermarkets
Article type:Case study
DOI:10.1108/09590550410515551 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.



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